Every year, Fujitsu hosts the Fujitsu Forum in Munich wich is basically the biggest IT event for experts in Europe. Filled with a lot of keynotes, breakout session and expert talks, many topic of modern IT are discussed.
But who is behind all this? How do you organize such a big event and who comes to the Forum? I asked Wilfried Frewert to get some answers. But first of all, let’s meet him.
Wilfried is Head of Marketing Corporate Events, International Business Marketing Events at Fujitsu and responsible for events like the Fujitsu Forum. He coordinates a team of people to plan whole events and make sure that everything goes as planned. Wilfried was so nice take some time and answer me some interesting questions about the event.
Questions are written in bold, Wilfried’s answers are marked Italic. The Interview was organized by Daniel Klaus (more about him here), thank you very much!
Why does Fujitsu hold the Fujitsu Forum annually?
The Fujitsu Forum is one of the most important events in the ICT industry. In cooperation with its partners, Fujitsu has held this event in Munich since 2009 and invites customers and partners from all over the world. Together with the Fujitsu Forum in Tokyo – Japan, annually held in May, these are Fujitsu’s two flagship events and are important milestones in the calendars for partners, customers and industry decision makers. In fact, this year’s Fujitsu Forum dates are already fixed – Fujitsu Forum 2014 Tokyo will take place from May 14th to May 16th and Fujitsu Forum 2014 Munich will be held from November 19th to November 20th. More information is available here.
Who are you reaching out to? Who attends the Forum in Munich?
In 2013 more than 11,000 visitors from 81 countries around the world attended the event. Attendees were Fujitsu’s customers, partners, journalists, industry analysts, and of course our employees. Once again, the Fujitsu Forum 2013 Munich has proven to be THE event in the ICT industry.
Fujitsu Forum 2013
What makes Fujitsu Forum outstanding?
The annual Fujitsu Forum has proven to be one of the events in the ICT industry, where the industry sets trends for the future and discusses the latest developments in the ICT market. Fujitsu Forum offers the unique opportunity to discover the whole ICT world, not only focusing on Fujitsu, but also providing a great platform for our customers and partners to showcase their solutions. In addition, the mix between Keynotes and Breakout Sessions, the exciting exhibition and a unique entertainment program, make Fujitsu Forum an ideal place for business as well as networking. Last year we had 4,500 attendees at the Fujitsu Forum Oktoberfest event in Munich.
What are the main challenges in planning such an event?
Planning such an important event is a major project and of course a big investment. The core planning team faces new challenges every day. If we would have to highlight one major challenge, it would be to sustain or even surpass the success of last year’s Forum and to once again meet our customer’s expectations.
The yellow taxi standing in the exhibition hall.
Why did you choose Munich?
There are many reasons to choose Munich. On the one hand, Munich is one of Fujitsu’s main sites, and on the other hand, the location so close to our factory in Augsburg allows our customers and other attendees to participate in a Factory Tour. In addition, the International Congress Center Munich (ICM), is one of the best venues in Europe to host an event on such a scale. Munich also provides good infrastructure and transportation.
Can you give us some figures?
We held six keynotes, 3,500 visitors attended the main keynote (+ more than 5,000 live-streams), there were 54 breakout sessions, 350 exhibits, more than 11,000 visitors from 81 countries and 4,500 attendees at the Fujitsu Oktoberfest event. Overall, attendees consumed 4,900 roasted half-chickens, 7,350 litters of Bavarian beer, 37.026 cups of coffee and 12,000 pretzels.
The Oktoberfest at the Fujitsu Forum 2013
When do you start planning Fujitsu Forum 2014 in Munich?
The strategic planning already began in January 2014, and the core project team is starting its work in May 2014.
How many visitors did you have at the Forum in Munich over the last couple of years?
On average we host approximately 11,000 visitors every year.
How is the general feedback about the Forum?
The feedback from visitors on site was tremendous. Partners, customers and colleagues are already looking forward to Forum 2014. The results of our satisfaction survey back up this impressive number: we scored 8.5 out of 10 in overall satisfaction – but of course we will try to trump that next time!
Thank you, Wilfried.